•  TIPS ON HOW TO MAKE ENGAGING VIDEOS

               Creating engaging videos is essential for capturing and maintaining your audience’s attention. Here are 7                        tips to help make your videos more compelling and engaging:

       1. Hook Viewers Early

•          Start strong by grabbing attention within the first few seconds. Use an intriguing question, a bold                           statement, or visually striking content.
•         Example: “What if I told you this one tip could double your sales in a week?”

        2. Keep it Short and Concise

•         Attention spans are short, so keep your videos concise. Trim any unnecessary content, especially for social         media.
•      Aim for 30-90 seconds for social platforms like Instagram and TikTok, and 2-5 minutes for platforms like           YouTube.

       3. Tell a Story

•     Storytelling creates an emotional connection. Whether it’s a customer success story or a product demo,                structure your video with a clear beginning, middle, and end.
•     Emotional stories tend to perform better and keep viewers invested.

     4.       Add Subtitles or Captions

•       Many viewers watch videos without sound, especially on mobile. Adding subtitles ensures your message             gets across even in silent mode.
•     Subtitles also make your video more accessible to a broader audience.

     5. Use Eye-Catching Visuals

•        High-quality visuals, vibrant colors, and dynamic editing are essential to keep viewers engaged.
•       Use animations, transitions, and visual effects to maintain interest, but don’t overdo it.

      6. Engage with Questions and CTAs

•       Ask viewers questions to make them feel involved, and include a strong Call to Action (CTA). Whether it’s             subscribing, visiting a website, or sharing the video, tell them what to do next.
•      Example: “Let us know in the comments, what’s your biggest marketing challenge?”

      7. Optimize for the Platform

•     Different platforms have different video requirements and audience behaviors. Tailor your content for the          platform—vertical videos for Instagram Reels and TikTok, while YouTube may benefit from longer-form                content.
•     Also, ensure you’re using the correct resolution and aspect ratio for each platform.